What is Google Adsense and How Can it Helps You to Make Money Blogging?

What is Google Adsense and How Can it Helps

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There are currently several ways to earn money from your blog, and Google AdSense is one of them.

AdSense is one of the most popular ad programs in the world.

Its popularity is due to the ease of installation and configuration, as well as being a completely free service.

Using the tool combined with quality content creation and high traffic volume can make for a great source of monthly income.

What is Google Adsense?

The AdSense is an advertising tool created by Google, which allows users to earn money by displaying ads on their blogs, on Youtube and others.

Due to its popularity, you have probably seen some AdSense banner ads on other blogs, or during Youtube videos.

It is an entirely free service, and your subscription does not depend on the number of accesses.

Anyone who chooses to use the AdSense service must comply with their program policies. If you do not obey the rules, you may have your account disabled.

How does Google Adsense work?

You don’t have to waste a lot of time worrying about which ads will appear on your blog. AdSense itself automatically displays the most relevant to your readers.

You need to choose the type of ad you want to appear and its position. Google also lets you choose from a variety of sizes and customize the look to match your blog.

Basically, Google AdSense works as follows:

  1. Sign up for the AdSense tool
  2. Create ads and place them anywhere you want them to appear
  3. The highest paying ads will appear on your site.
  4. You get the payments

What is required to apply:

Signing up for Google Adsense is very simple to do. Just have a Google account, a blog with content you create, and be over 18.

Besides, by signing up for the program, you abide by AdSense rules that prevent, for example, content sharing that incites violence and pornography.

If your account is disabled because you violated any of the standards, you will no longer be eligible to participate in the AdSense program. For this reason, I recommend reading participation policies.

How to know which ads will appear:

AdSense has mechanisms in place to ensure that only advertisements that are related to your niche or relevant to those who access your blog appear. But beyond that, you have complete freedom to choose which ads to show or not.

AdSense offers an option to block ads from a particular category, such as “Cars and Vehicles.” To use this feature, go to “Blocking Controls” in the side menu and select the URL of your blog.

How do AdSense earnings work?

AdSense works like an auction where millions of advertisers vie for space on your blog.

Just like any auction, the more advertisers are interested in showing ads on their pages, the higher the competition the higher your profit.

Advertisers can set the price they want to pay for clicks (CPC) or impressions (CPM):

  • Cost Per Click (CPC)
    CPC is the amount you earn each time a user clicks on your ad.
  • Cost Per Thousand Impressions (CPM)
    CPM is short for “cost per thousand impressions,” in which case your earnings will vary based on the number of visitors your blog has received.

Improve your AdSense earnings by placing your ads where they can be seen by your visitors, either at the top of your blog, in the middle of your posts or in the sidebar.

Always remember to follow the AdSense guidelines.

What types of ads

Text Ads:

Text ads, also known as sponsored links, only include a headline – which is also a clickable link to the advertiser’s page -, one or two lines of text, and a website address.

Image ads:

These are image ads offered in different formats, at the moment 17 different options are available. If you’re curious, you can find examples of each of the formats on the Google page about sample image ads.

Rich Media:

A group of ad types that includes HTML, gifs, and video ads. They often draw attention because they are interactive banners.

Link units:

Each block consists of a list of links related to the content of your site. Unlike previous ads, clicking a link unit redirects you to a page with advertisements related to the clicked topic.

Only if the user clicks on any of the Ads on this page will you earn money.

Matching Content:

The real functionality of this ad is to get people to view more pages of your blog, meaning you won’t make money when a person clicks on a matching content ad.

But this feature is not available to everyone, you must have a blog that meets the minimum traffic volume and unique page number requirements

Automatic Ads:

Automatic ads is a feature that was recently added and offered a simple way to monetize your content. You enter the same ad code once, and Google is responsible for strategically positioning your ads to try to optimize your earnings.

How to sign up for Google Adsense

1. Create an AdSense account:

The first step is to create an Adsense account. Before you start, make sure your blog contains relevant, self-authored content.

To sign up, fill in the URL of your blog (domain) and your email. I advise selecting the option to receive help and personalized performance suggestions.

2. Activate your AdSense account:

After registration, you need to activate your account. To do this complete the following tasks:

  • Connect your site to Google AdSense
  • Provide your payment address
  • Verify Your Phone Number

If the blog is not approved, can I sign up again?

You can sign up as often as you like on AdSense. If your blog is not approved, the Google team will email you with a disapproval reason. Before sending a retry, make all changes entered in the email.

If your application was disapproved, and you didn’t understand why Google recommends using the troubleshooter.

How do you get your Google Adsense earnings?

When you reach the first $ 10 on the account, you will be mailed with an identification number, also called a PIN, to confirm your address. Just go to the tool’s website and enter the number on the letter.

This is a crucial step because, without it, you will not be able to receive your AdSense earnings.

After that, accounts are eligible to receive a payment when they reach the $100 (USD) payment threshold. That is, only after reaching this value can be transferred to your checking account.

Is it worth using AdSense for monetization?

Main advantages:

  • Easy to work
    Although there are many ways to optimize your ads, AdSense is easy to work with. Google is continuously making improvements to make our work easier and increase our yield.
  • Wide variety of formats
    AdSense offers a variety of ad formats, allowing you to work with only those that are most relevant to your content. Also, the various color and size options help with customization.

Main disadvantages:

  • Needs a lot of traffic
    How much you earn with AdSense varies from many factors, but the main one is the number of hits. To make significant money on the platform requires a substantial amount of monthly traffic
  • May compromise user experience
    No one likes to visit a site and be bombarded with ads. Unfortunately, it is very common to find blogs full of banners to try to earn extra money.
  • The number of people using ad-blocking plugins is increasing
    Many programs allow you to install ways to block ads, even on videos on Youtube, and consequently, you stop earning on AdSense. As many websites abuse the number of ads, the number of people who are installing AdBlock programs is increasing significantly in recent years.

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